About me

Discover Ricky McKenna's success story, a sales expert with years of experience and a passion for outstanding sales performance. Get inspired and learn from his knowledge and expertise.

Discover the Sales Expert inside you: Ricky McKenna.

Ricky McKenna is an experienced sales trainer, coach, and keynote speaker with over 25 years of experience in the media industry. He supports companies in acquiring new customers and maximising revenue through innovative training programmes and coaching.

25+

years of experience

Compelling success figures

Impressive track record: Numbers that show the growing success stories of our satisfied customers.

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No one can win a game alone.

Ricky McKenna

Sales farmer
Sales trainer
Coach
Keynote speaker

Ricky McKenna enthusiastically inhales the dust of sales, whether it’s the scent of street sales or the fragrance of leadership development.

With his extensive sales experience, he knows what makes a successful salesperson and, most importantly, how to activate untapped potentials.

For over 25 years, he has focused his professional career in leadership positions within the media industry.

Since 2019, he has been offering customer acquisition programmes through his company, McKENNA’S SALESFARM, complemented by precise and modern training offerings for salespeople and executives as a partner of the INtem® group.

His credo: “In my trainings and coaching sessions, salespeople learn to turn sales processes into a shopping experience for customers. The focus is not on wanting to sell, but rather on understanding what the customer wants and making it the central point of the perfect sales conversation.”

His sales book, “The Sales Sat Nav for Media Consultants, published in 2023 by SpringerGabler, is one of the few sales books that exclusively deals with sales practices in the media business.

This book serves as a blueprint that maps and explains individual sales processes, guiding salespeople step by step towards sustainable revenue growth.

As a hobby musician, Ricky has been playing the violin passionately since the age of 9 and performs with several country bands in northern Germany. He lives in the German fairy tale town Buxtehude with his wife, Alex, and their two children, Sean and Lara.

What the participants say about my trainings

Discover how our participants have benefited from the offered trainings and revenue programs.

"I have known Ricky McKenna since 2019 and have had the opportunity to attend several of his trainings. He is a professional in acquiring new customers, and I have learned a lot from his years of practical experience. Whether it's dealing with customer objections or closing sales, I have been able to take away valuable insights for the long term. One thing worth highlighting is that he explains everything in a simple manner, making it immediately and easily implementable for everyone. And yes, my sales have improved significantly since then. Thank you so much for everything, dear Ricky."

"When I first heard about the upcoming training, I was initially skeptical due to my rather negative experiences with sales trainers. However, Ricky is down-to-earth, practical, and has developed a realistic guide that truly helps me with the daunting task of 'cold calling'. The Sales Sat Nav training is structured, logical, and best of all, it works. Thank you so much, Ricky."

"Ricky McKenna is the best sales trainer I have ever encountered. With the Sales Sat Nav, I have finally learned efficient and structured sales methods that actually work in sales."

"We have had very positive experiences with the Sales Sat Nav in recent years. With its simple and clear structure, it supports our sales staff in their daily work. It emphasises the importance of preparation and research, and provides valuable tips on how to use the gathered information to close deals faster and more effectively."

"What are the paths to success? Which sales strategy should I apply? And most importantly, how can I psychologically interpret my customers' statements to turn initial resistance into success? Ricky McKenna is passionate about sales and manages to ignite this fire in his trainings. He always takes into account the personal needs and characteristics of his participants. Every course attendee, who may have previously believed they couldn't sell, is proven wrong by Ricky McKenna. If you want to succeed in sales, you can't overlook McKenna's SALES FARM. Personally, I have been very successful to this day with the tools for a successful sale that I learned from Ricky McKenna, from A for acquisition to W for warm calling."

"Ricky McKenna trained our sales team at LeadUp, and I can confidently say that he did an excellent job. His ability to analyse what we needed at LeadUp was very impressive. He has a deep understanding of the sales process and was able to find customised solutions for our specific challenges. As a coach, Ricky McKenna impresses us at LeadUp with his extensive expertise. He is highly knowledgeable in his field and provided us with valuable insights. His advice and guidance are always precise and to the point. It is evident that Ricky McKenna has a wealth of experience in sales training. His knowledge is not only based on theoretical concepts but also on practical experience. He shares examples from his own career that helps us better understand and apply the concepts. The training with Ricky McKenna has a positive impact on our sales at LeadUp. Thanks to his expertise, we are able to continuously improve our sales strategies and effectively meet the needs of our customers. The results speak for themselves and confirm the high quality of his work. Overall, I highly recommend Ricky McKenna as a sales trainer for companies in our industry. He is an excellent analyst, an experienced coach, and has contributed to our increase in sales and customer base at LeadUp. If you are looking for a competent and successful sales trainer for your company, Ricky McKenna is definitely the right choice."

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Discover the world of McKenna's Sales Farm and benefit from our proven sales trainings, coachings, and customised solutions. Together, we will take your sales success to the next level.

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