What can we learn from Japanese customer service? And how can we benefit from it?
An interview by Ricky McKenna with Gerrard McKenna on February 3, 2021: „Germany is a beautiful country. But whatever you do, don’t get off the bus – then you would enter the service desert!“ This quote comes from the Japanese author and business consultant Minoru Tominaga from his book „The Customer-Unfriendly Society: Success Strategies for […]
Referral Marketing – Long Live the Extra Mile
Please imagine the following two fictional stories in which you were a participant and answer the subsequent question after reading these stories. My question to you is: Which story would you spontaneously and without prompting tell your friends and acquaintances? It is evident that we talk about things and events that have surprised us. The […]