I can see you through the phone
Again and again, I hear that the telephone has become outdated as a contemporary acquisition tool, as there is a growing bouquet of other acquisition possibilities, such as social selling, video messages, email marketing, trade show visits, etc. First of all, the telephone does not claim to be the sole communication tool in acquisition. And […]
How do I get from the receptionist to the decision-maker?
The classic situation: You want to schedule a meeting with a company decision-maker, and the assistant picks up the phone and asks, „In which matter do you want to speak to the boss?“ The assistant’s role is to protect the boss’s time. Important matters need to be distinguished from unimportant ones. Therefore, the question „In […]