With Ricky, you are relying on proven expertise.

With our wide range of sales trainings, business programs, and individual coachings, we support your team in developing effective strategies and achieving the best results for your company.

Business Program for acquiring new Customers

The business program for customer acquisition focuses on helping companies expand their customer base and increase revenue. With modern sales trainings and tailored strategies, sales teams are empowered to identify the true customer needs and successfully build new business relationships.


Further information

Sales Trainings in the Business Program
verkaufstraining

Sales trainings in the business program provide targeted education to support sales teams in optimizing their skills in customer-oriented selling. By addressing current sales topics and tailoring them to the teams‘ needs, participants are empowered to achieve better sales results and establish sustainable business relationships.


Further information

Sales Sat Nav Training

The Sales Sat Nav Training is a comprehensive educational program that supports sales teams in effectively acquiring new customers and maximizing revenue. It provides practical techniques and methods for all stages of the sales process, from cold prospecting to successful closing.


Further information

INtem® – Mindful Power Training

The Mindful Power Training promotes the mental resilience and self-motivation of your sales team during economically challenging times. It supports your employees in maintaining a positive mindset and tapping into their full potential.


Further Information

What the participants say about my trainings

Erfahren Sie, wie unsere Teilnehmer von den angebotenen Trainings und Programmen profitiert haben. 

„I have known Ricky McKenna since 2019 and have had the opportunity to attend several of his trainings.
He is a professional in acquiring new customers, and I have learned a lot from his years of practical experience.
Whether it’s dealing with customer objections or closing sales, I have been able to take away valuable insights for the long term.
One thing worth highlighting is that he explains everything in a simple manner, making it immediately and easily implementable for everyone. And yes, my sales have improved significantly since then.
Thank you so much for everything, dear Ricky.“
Sandra Melin(Kleine Zeitung) Regional sales and communication solutions
„When I first heard about the upcoming training, I was initially skeptical due to my rather negative experiences with sales trainers. However, Ricky is down-to-earth, practical, and has developed a realistic guide that truly helps me with the daunting task of ‚cold calling‘.
The Sales Sat Nav training is structured, logical, and best of all, it works.
Thank you so much, Ricky.“
Mara Alten(Regio TV) Account Manager TV & Online
„Ricky McKenna is the best sales trainer I have ever encountered. With the Sales Sat Nav, I have finally learned efficient and structured sales methods that actually work in sales.“
Violeta JaicMedia Consultant Regio TV
„We have had very positive experiences with the Sales Sat Nav in recent years. With its simple and clear structure, it supports our sales staff in their daily work. It emphasizes the importance of preparation and research, and provides valuable tips on how to use the gathered information to close deals faster and more effectively.“
Mag. (FH) Harald ReichmannContent Management Advertising Market, Kleine Zeitung
„What are the paths to success? Which sales strategy should I apply? And most importantly, how can I psychologically interpret my customers‘ statements to turn initial resistance into success? Ricky McKenna is passionate about sales and manages to ignite this fire in his trainings. He always takes into account the personal needs and characteristics of his participants. Every course attendee, who may have previously believed they couldn’t sell, is proven wrong by Ricky McKenna. If you want to succeed in sales, you can’t overlook McKenna’s SALES FARM. Personally, I have been very successful to this day with the tools for a successful sale that I learned from Ricky McKenna, from A for acquisition to W for warm call.“
Eike Buschmann(MORE Marketing Organisation und Radioentwicklungs GmbH & Co. KG) Media Consultant
„Ricky McKenna trained our sales team at LeadUp, and I can confidently say that he did an excellent job. His ability to analyze what we needed at LeadUp was very impressive. He has a deep understanding of the sales process and was able to find customized solutions for our specific challenges.
As a coach, Ricky McKenna impressed us at LeadUp with his extensive expertise. He is highly knowledgeable in his field and provided us with valuable insights. His advice and guidance are always precise and to the point.
It is evident that Ricky McKenna has a wealth of experience in sales training. His knowledge is not only based on theoretical concepts but also on practical experience. He shared examples from his own career that helped us better understand and apply the concepts.
The training with Ricky McKenna has a positive impact on our sales at LeadUp. Thanks to his expertise, we are able to continuously improve our sales strategies and effectively meet the needs of our customers. The results speak for themselves and confirm the high quality of his work.
Overall, I highly recommend Ricky McKenna as a sales trainer for companies in our industry. He is an excellent analyst, an experienced coach, and has contributed to our increase in sales and customer base at LeadUp. If you are looking for a competent and successful sales trainer for your company, Ricky McKenna is definitely the right choice.“
Simon Guggisberg(LeadUp GmbH) Strategy and Head of Sales