How do I get from the receptionist to the decision-maker?
The classic situation: You want to schedule a meeting with a company decision-maker, and the assistant picks up the phone and asks, „In which matter do you want to speak to the boss?“ The assistant’s role is to protect the boss’s time. Important matters need to be distinguished from unimportant ones. Therefore, the question „In […]
Motivated to start cold calling – or rather wait for Godot?
Motivated for cold calling – or still waiting for Godot? And those who know the play know that it ends with further endless waiting. And knows that the main theme is waiting for the fulfillment of a (self-)promise. At the beginning of the year, fitness centers boom. New members come through the door and populate […]