Referral Marketing – Long Live the Extra Mile
Please imagine the following two fictional stories in which you were a participant and answer the subsequent question after reading these stories. My question to you is: Which story would you spontaneously and without prompting tell your friends and acquaintances? It is evident that we talk about things and events that have surprised us. The […]
How do I get from the receptionist to the decision-maker?
The classic situation: You want to schedule a meeting with a company decision-maker, and the assistant picks up the phone and asks, „In which matter do you want to speak to the boss?“ The assistant’s role is to protect the boss’s time. Important matters need to be distinguished from unimportant ones. Therefore, the question „In […]