What can we learn from Japanese customer service? And how can we benefit from it?
An interview by Ricky McKenna with Gerrard McKenna on February 3, 2021: „Germany is a beautiful country. But whatever you do, don’t get off the bus – then you would enter the service desert!“ This quote comes from the Japanese author and business consultant Minoru Tominaga from his book „The Customer-Unfriendly Society: Success Strategies for […]
I can see you through the phone
Again and again, I hear that the telephone has become outdated as a contemporary acquisition tool, as there is a growing bouquet of other acquisition possibilities, such as social selling, video messages, email marketing, trade show visits, etc. First of all, the telephone does not claim to be the sole communication tool in acquisition. And […]