Sales Farm Sales Training – A Story of Success
Advertising Agency for Online Solutions Web design, SEO, SEA, lead generation, and social media marketing are the magic words in the online business world. A Swiss web design agency located in the Canton of Bern specializes in cutting-edge and efficient web solutions to enhance the online presence of its clients for effective advertising. Their primary […]
Sales Farm Verkaufstraining – Eine Story-of-Success
Werbeagentur für Onlinelösungen Webdesign, SEO, SEA, Leadgenerierung und Social Media Marketing heißen die Zauberworte im Onlinebusiness. Eine schweizerische Webdesign-Agentur im Kanton Bern spezialisiert sich auf hochmoderne und effiziente Weblösungen zur Steigerung der werbewirksamen Präsenz im Web. Hierbei steht vor allem die punktgenaue Zielgruppenerreichung zur nachhaltigen Erfolgssicherung ihrer Webkunden. Sie setzten sich Anfang 2023 mit der […]
Price resistance. How much? This much. Too much!
Last summer my wife came into my office and said, „I just bought a new umbrella for the patio. The old one was already on its last legs.“ My response: „And? How much did it cost?“ My wife smiles at me and says, „First, take a look at the umbrella. Then try to guess how […]
Reframing promotes your Health!
Admittedly, the fact that reframing supports health is not the main justification for the method of perspective shift. So, what does the sentence „When faced with objections and negotiations, ask the doctor or reframe“ mean? Reframing is a method to prevent your blood pressure and emotions from boiling over during negotiations. If you have to […]
What do 100 additional phone calls mean to you in sales?
„Put the coffee back. Coffee is for people who close deals.“ The film „Glengarry Glen Ross,“ featuring a cast of high-caliber actors, revolves around real estate salespeople who are under pressure from the corporate management due to their low sales. At this point, I recommend watching Alec Baldwin’s 8-minute speech on YouTube, which is full […]
What can we learn from Japanese customer service? And how can we benefit from it?
An interview by Ricky McKenna with Gerrard McKenna on February 3, 2021: „Germany is a beautiful country. But whatever you do, don’t get off the bus – then you would enter the service desert!“ This quote comes from the Japanese author and business consultant Minoru Tominaga from his book „The Customer-Unfriendly Society: Success Strategies for […]
I can see you through the phone
Again and again, I hear that the telephone has become outdated as a contemporary acquisition tool, as there is a growing bouquet of other acquisition possibilities, such as social selling, video messages, email marketing, trade show visits, etc. First of all, the telephone does not claim to be the sole communication tool in acquisition. And […]
Referral Marketing – Long Live the Extra Mile
Please imagine the following two fictional stories in which you were a participant and answer the subsequent question after reading these stories. My question to you is: Which story would you spontaneously and without prompting tell your friends and acquaintances? It is evident that we talk about things and events that have surprised us. The […]
How do I get from the receptionist to the decision-maker?
The classic situation: You want to schedule a meeting with a company decision-maker, and the assistant picks up the phone and asks, „In which matter do you want to speak to the boss?“ The assistant’s role is to protect the boss’s time. Important matters need to be distinguished from unimportant ones. Therefore, the question „In […]
Motivated to start cold calling – or rather wait for Godot?
Motivated for cold calling – or still waiting for Godot? And those who know the play know that it ends with further endless waiting. And knows that the main theme is waiting for the fulfillment of a (self-)promise. At the beginning of the year, fitness centers boom. New members come through the door and populate […]