Sales Farm
Transform Sales Conversations into Shopping Experiences.
Discover in our sales training how to maximise your sales potential and provide your customers with an unforgettable shopping experience through effective sales techniques and strategies.
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Effective Sales Strategies
We offer innovative and customized sales solutions for your company.
Professional Trainings
Our experts support your team with targeted sales and motivation trainings.
Sustainable Results
We focus on long-term partnerships and sustainable revenue growth for our clients.
Discover the Sales Expert inside you: Ricky McKenna.
Ricky McKenna is an experienced sales trainer, coach, and keynote speaker with over 25 years of experience in the media industry. He supports companies in acquiring new customers and maximising revenue through innovative training programs and coaching.
- Extensive industry experience
- Practical, targeted trainings
- Individual support and coaching
- Focus on sustainable results
- Customer-oriented sales strategies
About me

25+
years of experience
Compelling success figures
Impressive track record: Numbers that show the growing success stories of our satisfied customers.
0
+
Satisfied customers
Up to
0
%
Growth of revenue
0
+
Training participants
Real people. Real work. Real achievements.
The human being is at the center of our approach. We value authentic relationships, hands-on work, and measurable achievements to collaboratively achieve the best results with you.
Industry knowledge
In addition to the media industry, Ricky McKenna has extensive expertise in the service and retail sectors, which enables him to develop targeted and effective sales strategies.
Experience
With over 25 years of experience in leadership positions, Ricky brings a solid understanding of sales processes and successful leadership methods into his trainings.
Individual approaches
Ricky customises his trainings and coaching to the specific needs of each salesperson and company, providing tailored solutions.
Practical orientation
His trainings are based on real-life situations and proven methods that can be directly implemented in daily business operations.
Customer focus
Ricky emphasizes putting customer needs at the forefront and supports salespeople in creating an optimal shopping experience for their customers.
Motivation
Ricky’s trainings promote self-motivation and team dynamics to inspire salespeople to achieve peak performance even in challenging times.
Communication skills
He teaches effective communication techniques that enable salespeople to conduct impactful sales conversations and build customer loyalty.
Flexibility
Ricky adapts to changing market conditions and develops training programs that are effective even in uncertain times, ensuring sales success.
Sustainable successes
His trainings and coaching aim to achieve long-term and sustainable increases in revenue and appointments for the participating companies.
The Sales Farm: Fertile soil for Sales Successes
The Sales Farm stands for sustainable sales success through targeted sales training and individual coaching. We create fertile ground for your sales teams to unleash their full potential and achieve long-term success. Enter the Sales Farm and witness how your sales skills flourish and your revenues grow.
Tips and insights for successful salespersons
Welcome to our blog where we share our expert knowledge, experiences, and inspiring stories about sales. Discover helpful tips, industry insights, and proven strategies to achieve your sales goals and continuously grow. Stay up to date and become a master seller!
Sales Farm Sales Training – A Story of Success
Web design, SEO, SEA, lead generation, and social media marketing are the magic words in the online business world. A Swiss web design agency located in the Canton of Bern specializes in cutting-edge and efficient web solutions to enhance the online presence of its clients for effective advertising. Their primary focus is on precise audience targeting to ensure the sustainable success of their web-based customers. In early 2023, they reached out to Sales Farm to discuss the developmental needs of their sales team and the agency’s medium-term business objectives. The Goals of the Sales Training The web design agency aims […]
Sales Farm Verkaufstraining – Eine Story-of-Success
Webdesign, SEO, SEA, Leadgenerierung und Social Media Marketing heißen die Zauberworte im Onlinebusiness. Eine schweizerische Webdesign-Agentur im Kanton Bern spezialisiert sich auf hochmoderne und effiziente Weblösungen zur Steigerung der werbewirksamen Präsenz im Web. Hierbei steht vor allem die punktgenaue Zielgruppenerreichung zur nachhaltigen Erfolgssicherung ihrer Webkunden. Sie setzten sich Anfang 2023 mit der Sales Farm in Verbindung und erörterten gemeinsam den Entwicklungsbedarf des Verkaufsteams, sowie der mittelfristigen Unternehmensziele der Agentur. Die Ziele des Verkaufstrainings Die Webdesign-Agentur strebt mittelfristig ihr Unternehmenswachstum durch die signifikante Steigerungen der Neukundengewinnung an. Zur Unterstützung dieses Ziels werden innovative Produkte für Social Media Marketing und für Leadgenerierung […]
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Negotiation Skills and Pricing
Price resistance. How much? This much. Too much!
Last summer my wife came into my office and said, „I just bought a new umbrella for the patio. The old one was already on its last legs.“ My response: „And? How much did it cost?“ My wife smiles at me and says, „First, take a look at the umbrella. Then try to guess how much it cost.“ Who is actually the so-called sales professional here? My wife or me? She has never taken any sales training and effortlessly delivers outstanding quality straight from the gut. Wow. I definitely need to incorporate that into my next training, I thought. I […]
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Unleash your sales potential
Do you know what untapped potentials lie within your sales team?
Our Sales Potential Analysis (SPA) helps you uncover optimisation potentials and identify weaknesses. Boost the effectiveness of your sales teams with our SPA and increase the number of customer appointments, closing rates, acquisition of new customers, and the motivation of your team members.
Schedule a detailed analysis conversation
Press report on the INtem® Sales Potential Analysis
Competence meets passion: For your success.
Discover the combination of professional expertise and passionate commitment that makes the difference. Together, we strive to achieve your sales goals and ensure sustainable success.
New customer acquisition programme
Increase your revenues and acquire new customers through our customized 4-step programme. Let’s unfold your sales potential together and achieve sustainable success.
Sales Trainings
Optimize your sales skills and those of your employees through targeted training and workshops tailored to your needs. Develop effective sales strategies and increase your success.
INtem® – Mindful Power Training
Strengthen the mental resilience and motivation of your sales teams to stay successful even in challenging times. Our Mindful Power Training helps activate inner resources and develop the right mindset.